Kathmandu, Feb 5. Coca-Cola Momoutsav is back with a bang for the fifth year in Nepal. Coca-Cola Momoutsav is a festival (utsav) that takes place at the beginning of every year and embodies the great combination of the most preferred beverage and dish of Nepalese that is Coke and Momo.
With the success of Momoutsav for the past four years, this year the festival is going beyond the iconic momos, encompassing all varieties of beloved food in Nepal. The campaign comes with the tagline, “Khana Je Hola, Swad Badhauna Coca-Cola” which means no matter what the food maybe; Coca-Cola enhances the taste and turns any moment into a celebration.
Coca-Cola’s new campaign reflects the company’s consumer- centric strategy, keeping its consumers at heart and the value of Nepali culture with food at its center by celebrating all varieties of Nepali food with the ever refreshing Coca-Cola.
The campaign stars various celebrities including popular actresses Samragyee RL Shah and Alisha Rai and singers Kengal Shrestha, Jay Author and Aizen.
Commenting on the campaign, Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal said, “The combination of Coca-Cola and food is a global tradition. Accordingly in Nepal, we have launched a long-term Coke and food campaign with the slogan “Khana Je Hola Swad Bhadauna Coca-Cola”. Throughout this campaign, we will be organizing many event-driven campaigns, associating Coke with Nepalese favorite food.”
Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “We are rolling in with 5th Coca-Cola Momoutsav Campaign where we celebrate the awesome combination of Coke and the most beloved dish of Nepal, momo. As the slogan goes this year, “Khana Je Hola Swad Bhadauna Coca-Cola” connects our valued consumers with the refreshing taste of Coke and different varieties of scrumptious Nepali dishes.”
Additionally, as a part of Momoutsav campaign, various restaurants are providing exciting offers on Coke and Momo combos. The Coca-Cola Company in Nepal has many surprises planned for its protagonists of Momoutsav this year.
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