Nepal, April 12. Roca Bathroom Products Pvt Ltd. (RBPPL), world leader in the sanitaryware space and a pioneer in premium bathroom solutions, has inaugurated 8 brand-new showrooms in Nepal, to capitalize on the ever-growing brand ecosystem of the country. The company is focused on strengthening brand’s presence in the prolific markets of Nepal – Kathmandu, Pokhara, Butwal and Bhairahawa; the launch of new showrooms is a step in that direction.
As a part of his visit to Nepal,Mr. K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt ltd. inaugurated 8 new showrooms, 5 for Brand Parryware and 3 for Brand Roca. Brand Parryware enjoys a market share of 20% and has a strong presence in Nepal. Worlds No 1 bathroom maker and European Brand ROCA is present in more than 180 countries across the world. Roca possesses a premium market share in Nepal and continues to be on the high growth phase. The luxury brands of the company Armani Roca and Laufen are set to enter Nepal with strong retail presence. With the launch of these new showrooms, the brand aims for a strong footprint and growth path in Nepal.
Commenting on the launch of the showrooms, Mr.K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd, said, “We are delighted to expand our reach and create a strong foothold in the Nepal market that has contributed to the success of our brands. We will continue to strengthen our retail presence in such markets where we have established a robust presence as well as enter new markets with our differentiated products, services and assurances ensuring a convenient and superior experience for our customers. Addition of 8 new showrooms in Nepal fortifies our commitment for the market, showcasing the vast array of products offered by our company – RBPPL- across brands and price segment.”
He further added, “We have an ambitious plan to continue our growth path by focusing on market investments, new products, and loyalty program.”
Roca being the largest bathroom manufactures in the world, believes in fit of the right products to the customers and helps the customers in selection products clearly based on their needs.Parryware has over 100 outlets across Nepal to give unique shopping experience to customers.
The World No.1 Roca brand has over 15 high end showrooms in Nepal giving elevated shopping experience to high end customers and architects. Currently, Roca Parryware is also actively working on 18 hotel landmark projects across Nepal.
About Roca
“Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit www.roca.com
About Parryware
Parryware is the flagship brand in the portfolio of RBPPL. Roca Group is 1.8 billion euros Spanish giant and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. For more information – www.parryware.in
