Kathmandu, Nov 2. Alibaba’s 11.11 Shopping Festival, undeniably the biggest online sale in the world, is just around the corner. What used to be a China-only sale has now turned into entertainment-packed shopping experience held all around the world on the very same day – November 11. The mega sale event occurs annually throughout the entire Alibaba global ecosystem including all Daraz markets and Nepal is no different.
Daraz held its first 11.11 campaign last year on 11 November after its acquisition by Alibaba. The online marketplace reported more than 80x increase in sales compared to an average day. It was certainly the biggest online sale event ever in Nepal, with 2 lakh users and more than 1000 sellers & brands participating on that single day.
And now, with more sellers, more features and electronic payments available, Daraz promises this year’s 11.11 will be even bigger.
“Building up on the success and learnings of last years 11.11, Daraz is gearing up to provide consumers the ultimate one-day-sale shopping experience. We’re hiring more people, and listing more products to provide consumers the best possible service. This is definitely shaping up to be the highlight of the year with in-app gaming, crazy vouchers, exclusive deals and live interactive broadcasts on social media,” said Lino Ahlering, Managing Director, Daraz.
During this 11.11 campaign, Daraz will have more than 3,000 sellers with 3 lakh products on offer, and expects 4 lakh visitors to the app on the day. And to prepare for the 1 lakh orders expected on just the single day, Daraz has hired 400 more DEX heroes (delivery riders) and 50 more customer care agents.
Moreover, Daraz also launched ‘Collection Points’ in all of Daraz’s Hubs around Nepal, saving shoppers both time and money. At these collection points, customers can collect their prepaid orders at a time that is most convenient to them and avoid having to pay for the shipping.
Daraz has also gone further this year with new features such as Image Reviews and Instant Messaging. These help empower customers to make informed purchase decisions. On top of that, through artificial intelligence and machine learning, the platform continues to offer customers a personalized experience so they can easily find what their looking for. All in all, this year’s 11.11 #ekdinkosale promises to be the biggest and best yet, and no-one will want to miss out.
