Brand Ambassodorship: platform for celebrities to be recognized

Susma Bhatta,

There may not be the people who do not like to be the brand ambassador of the company. In fact being a brand ambassador of any product can be a good platform for celebrities for their recognition.

 

Hiring qualitative and goodwill personalities in branding the product has become like a fashion in today's market. It helps not only for the companies but also provides chances to the celebrities for being more renowned in national as well as international level.

 

Hiring qualitative person in branding products creates good impression among general people. Ambassadorship helps to create trust among people and is a easy way to influence lots of people for convincing about the product.

 

Some of the popular brand ambassador for different products in nepli market includes,

Nima Rumba and priyanka karki for prostyle Hair cream, Haribansha and Madan  Krishna Shrestha for Ambe steels, Western Union Money transfer, and Sanima Bikash Bank, Sadichha Shrestha  for Nepal Tourism Year 2011.The brand ambassador helps for the making  product, service, brand or concept appealing to consumers, Increase the awareness of your product, service, brand or concept to consumers, create an association between the product, service, brand or concept and a particular idea in the consumer’s mind.

 

In today’s competitive marketing environment, the need of a brand ambassador plays an important role in business. Brand ambassadors can add major value to a business leading to cost effective, offer instant marketing opportunities and will act as your business’ best critics.

 

Brands are putting trust in the celebrity to always convey the positive aspects of the brand. And these “faces” after all are human at best, the relationship increases market share; at worst, it can sink a brand for years.Thus brand ambassadorship is equally important to both celebrities and company.