Kathmandu, Sept 17. According to recent international trends, the sale of natural products across personal care categories has grown at nearly twice the rate of regular products in the category. The spread of Covid-19 has led to increased consumer interest, awareness and demand for natural products in categories such as hair care, oral care and baby care.
Understanding these shifting consumer needs, Marico has introduced ‘Parachute Naturale Shampoo’ which has the goodness of natural ingredients that are suitable for all types of hair. Parachute Naturale Shampoo is Paraben Free, Dermatologically Tested & Vegan-Friendly and the entire range is available at an affordable price of NRS 300 for 340ml.
Every Variant of Parachute Naturale Shampoo contains the goodness of Coconut Milk Protein which is known to nourish hair from roots, making it strong while each variant has a special natural ingredient – Nourishing Care variant contains Aloe Vera that help moisturize the hair to make it silky; Anti-Hair Fall variant contains Henna that helps to condition the hair to make it thicker and Damage Repair variant contains Hibiscus that makes the hair soft.
Parachute as a brand is widely known across the country for its “Promise of Purity” with its 100% Pure Coconut Oil. With its foray into the Shampoo Category, Parachute Naturale urges the consumer to “Say No to Chemical, Say Yes to Natural” in order to make their hair strong, silky and beautiful.
Marico Limited is an emerging markets, multinational company operating in the health, beauty and wellness space. Marico is present in over 25 countries across emerging markets of Asia and Africa. It nurtures leading brands across categories of hair care, skin care, edible oils, healthy foods, hygiene, male grooming, and fabric care. In 2019-20, the company generated a turnover of USD 1 billion through its products sold in India and chosen markets in Asia and Africa.
