Yahoo buys image search specialty startup

August 27 – Yahoo in June completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company’s orbit.

 

Mayer’s plan for reviving Yahoo’s fortunes includes making priorities of mobile devices, video, personalized digital content, and elevating the company’s popularity outside the United States.

 

Yahoo shares were boosted last week by a survey showed the struggling Internet giant topped a survey for US Web visitors for the first time since 2011.

 

The comScore survey showed Yahoo edged past Google with 195.6 million unique U.S. web visitors. It was the first time Yahoo was on top since May 2011. The figures exclude Yahoo’s newly acquired Tumblr blog sites.

 

Source: AFP, JT