A television priced at Rs 27 lakh introduced

New Delhi, July 8 – Manufacturers like Sony, Samsung and LG believe India is ready to be developed as a market for high-end ultra high definition (UHD) sets with demand for bigger screen sizes expected to grow.

 

Recently these companies have introduced their range of UHD televisions which are priced between Rs 17 lakh and Rs 27 lakh with screen sizes of 84-inch and 85-inch, hoping that they would be able to create a niche segment and get more margins from these high-end products.

 

"Now, customer demands for even bigger screen sizes, upwards of 55-inch. For these kinds of large screen sizes, HD is actually not good enough to experience the best picture quality," Sony India General Manager, Marketing Tadato Kimura told.

 

The manufacturers are clear that they will be catering to a select set of customers with the UHD products, which have been also launched worldwide only recently.

 

According to  Samsung India Senior VP-Consumer Electronics Atul Jain, "It is a new technology which is being introduced in the Indian and the global markets. So in many ways, we are creating the market in India at this moment."

 

The UHD TVs have better pixel resolution quality, four times than normal HD TVs, with richer and more saturated colors in much bigger screen size, although they are priced at a premium.

 

At present the biggest screen size that Sony and LG sell in normal HD TVs is 65 inch 3D TVs in the price range of Rs 3.60 lakh to Rs 3.75 lakh. Samsung offers up to 75 inch HD TV for Rs 7.50 lakh.

 

Apart from catering to a niche segment, the companies are also looking at better margins from these UHD TVs as compared to mass segment products.

 

"The 4K technology TVs will give us value and better margins while smaller screen will drive volumes for the company," Sony India MD Kenichiro Hibi had said. For LG, it is yet another step in widening its range of products in the market.

 

TOI