Ford launched compact sports utility vehicle

New Delhi, June 26 – US auto major Ford on Wednesday launched its much-awaited compact sports utility vehicle EcoSport in India with price starting at Rs 5.59 lakh.

 

The model will be available with three engine options of 1 litre petrol with Ecoboost technology, 1.5 litre petrol and 1.5 litre diesel engine.

 

While the price of 1 litre Ecoboost petrol version start at Rs 7.90 lakh, the 1.5 litre petrol variant will be tagged at Rs 5.59 lakh.

 

The company said the automatic transmission version in 1.5 litre petrol will start at Rs 8.45 lakh (ex-showroom Delhi).

 

The company's wholly-owned subsidiary, Ford India is betting big on the new compact sports utility vehicle, which is the second generation version of the model that was developed in Brazil and first launched in South America in 2003.

 

The company has already started taking bookings of the vehicle and deliveries will start from today, Singh said.

 

Ford India has invested $142 million at its Chennai plant to manufacture the EcoSport.

 

The model was showcased at the 2012 Auto Expo here in the Capital and the company had then said that it would sell the new SUV in around 100 markets worldwide and it would be produced at plants in India and Brazil initially.

 

The company had stated that the EcoSport would play a significant role in its aggressive global plan to achieve a 50 per cent increase in worldwide sales by mid decade to eight million vehicles a year. The Asia-Pacific and Africa regions were expected to contribute 60-70% to that target.

 

Already Ford India has put in plans to export the EcoSport to about 40 countries, which will start within few months of its launch in the domestic market.

 

Ford India is investing $1 billion to set up its second production facility at Sanand that will be operational by 2014. The plant will have an installed output capacity of 2.4 lakh vehicles and 2.7 lakh engines annually.

 

With completion of the Sanand plant in Gujarat, Ford India will have a total installed capacity of rolling out 4.4 lakh vehicles and 6.1 lakh engines every year.

 

TOI