Coca-Cola launches “Jigri Pack”

Kathmandu, August 10. Coca-Cola launched a new 250 ml pack, which is portable, easy to carry, and offers great drinking experience to consumers all across Nepal. This pack is so consumer friendly that Coca-Cola is calling it the ‘Jigri Pack’. Jigri Pack is made using the latest innovation in packaging industry. Bottlers Nepal ltd. invested in this state of art technology, putting Nepal amongst the first 3 countries worldwide to have this capability.

In addition to being consumer friendly Jigri pack is environment friendly as well, it’s a ultra light bottle, and is also recyclable as other PET bottles. Coca-Cola is leveraging this technology to offer beverages in a portable, re-sealable, lightweight and shatter-resistant bottle with an extended shelf life of 6 months.

Consumers will now be able to enjoy their favouriteCoca-Cola, Sprite & Fanta in the new ‘Jigri pack’, wherever they go, whenever they want, and all this an attractive price point.

The company also launched their latest campaign that is conceptualized, acted & directed by an extremely talented team of Nepal. The vibrant campaign showcases the young starcast enjoying their favourite beverage in the new ‘Jigri pack’.

On the launch of Jigri Pack in Nepal Ambuj Singh, Country Director of Coca-Cola in Nepal said, “We are extremely happy to offer Coca-Cola, Sprite and Fanta in a very convenient pack to our consumers. Jigri pack brings together the benefit of glass bottle and the convenience of PET bottle in one pack, through this latest technology. We thank our consumers for their love for our brands and am confident that they will enjoy the ‘Jigri Pack as well.”

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd said, “Bottlers Nepal (Terai) Limited is pleased to invest in this state of art production line in Nepal, and is committed to doing responsible & sustainable business. With the use of this innovative technology we can offer convenience to consumers and also be environment friendly.”