Kathmandu, May 10. The beverage market sees a new entry with the latest launch by Jawalakhel Group of Industries – Red Russian – a superior clear spirit that is exceptionally smooth and pure and made from the finest grains and pure Himalayan water using state-of-the art distillation, fermentation, filtration technologies from Russia. It’s best enjoyed neat but when mixed, it’s also a delight served as a cocktail.
Red Russian, is an answer in both diversity and character. “Clear spirits have maintained status as one of the most popular drinks in the world; and the market will continue to see premium and super premium brands from us. Blending is an art that requires precision and passion, and it is what we excel at. Red Russian offers excellent value for money and is sure to be a crowd pleaser,” said Raj Bahadur Shah, Managing Director of the group.
“Red Russian has been triple distilled for extra smoothness and 12 times filtered for a fresh and clean finish, using only the very best of grains and Russian technology to retain the traditional authenticity of its origins and the versatility of the spirit. We set very high standards in our production, but we also want it to be enjoyed at an affordable price.” said Sashin Joshi, Group Executive Director of Jawalakhel Group of Industries
The product will be available nationwide in 750 ml, 375 ml and 180ml bottles priced at Rs. 1000, 500 and 250 respectively.
Jawalakhel Group of Industries is the leading alcoholic beverage conglomerate with multiple distilleries, a brewery and research and distribution units that has introduced Nepal to the best brands, homegrown as well as international, in spirits and beer.