Qatar Duty Free Launches its First AIGNER Luxury Pop-up in Qatar


DOHA, Qatar 13 Nov. Qatar Duty Free (QDF) is delighted to announce the launch of its new AIGNER luxury pop-up boutique at Hamad International Airport (HIA). Passengers travelling through the airport can now discover the elite world of AIGNER and enjoy a wonderful shopping experience in Concourse C.

Promising visitors the complete AIGNER experience, this pop-up showcases an impressive display of all things AIGNER. Fashionable leather bags, stylish wallets, indigenous Swiss made timepieces, fine jewellery, chic accessories and limited edition exclusive pieces take centre stage at the iconic set-up, that has the AIGNER motif emblazoned in gold.

The pop-up opens its doors to the latest collection of AIGNER: AIGNER Wunderkammer. Inspired from curiosities, ancient relics, and mystical treasures, the collection highlights prints and embroideries from distant lands. The bold prints splayed across the bags and in adoring details on the timepieces and jewellery give an exotic touch to the collection.

Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, said: “We are excited to be launching the first luxury AIGNER pop-up concept in Qatar at HIA. Passengers travelling through Concourse C can now enjoy a taste of AIGNER’s craftsmanship and sophistication. We recognise the importance of pop-up stores and boutiques in bringing new and engaging shopping experiences to our customers, and we are pleased to have launched many concepts so far this year at our home, Hamad International Airport.”

Etienne Aigner AG Chief Executive Officer, Mrs. Sibylle Schön, said: “AIGNER has been deeply rooted in Qatar for over 30 years. Hamad International Airport is an important central hub for visitors from all over the world. This is why we’ve decided to initiate one of the few luxurious pop-up concepts in Qatar Duty Free.”

AIGNER, a renowned arbiter of fine taste, is debuting its first luxury pop-up concept in Qatar. The contemporary AIGNER pop-up at Qatar Duty Free is whimsical and practical in equal measure. The airy, well-lit space is a retail paradise for shoppers. The classic white décor with gold undertones provides the island display with light, personality and movement. The pop-up manages the feat of transporting the opulence and exclusivity of AIGNER boutiques to the display with deft structure, colour and design.

QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000 square metres at HIA, providing travellers with a world-class shopping experience under one roof. Luxury brands also available at the five-star airport include Tiffany & Co., Gucci, Bulgari, Hermès, Burberry, Moncler, Rolex and Harrods. In addition, the award-winning duty free retailer regularly showcases podiums and pop-up stores including the Maison Christian Dior boutique, a TUMI pop-up store, the L’Oréal Grand Hotel Podium and the Prada Voyage Podium.

Qatar Duty Free was awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards. In April, the leading airport retailer was recognised at the PAX International Readership Awards, when Qatar Airways won ‘Best In-Flight Duty Free Program’ for the Middle East and Africa and was acknowledged as an industry leader for its outstanding in-flight duty free service, which is operated by Qatar Duty Free.

HIA, the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth ‘Best Airport in the World’, fourth ‘Best Airport for Shopping’ and fifth ‘Best Airport for Dining’ at the Skytrax World Airport Awards 2018. HIA is the only airport in the Middle East to be ranked in the world’s top 10 airports of 2018. At the annual awards ceremony, HIA also took home the title of ‘Best Airport in the Middle East’ for the fourth year in a row, and ‘Best Staff Service in the Middle East’ for the third consecutive year.