PEPSICO LAUNCHES THE NEW ‘MORE FIZZ’PEPSI®IN NEPAL 

Kathmandu, Sep 16. Taking the SWAG quotient up a notch, Pepsi®is all set to enthrall consumers in Nepal as it promises to quench their thirst and launch the new Pepsi with “More Fizz*.” The new reformulated Pepsi®comes with More Fizz that tastes refreshing than ever before. It’s refreshing new formulationmakes the beverage irresistible to consumers.

The announcement of the new ‘More Fizz’ Pepsi® was marked by a SWAG worthy event in Kathmandu this afternoon with Pepsi® brand ambassador and popular actor,Pradeep Khadka.The upcoming campaign ‘More Fizz, More Swag’ in Nepal will also emphasize on the refreshment quotient for the all-new Pepsi®.

Speaking on the launch, Anuj Goyal, Associate Director, Nepal Region, PepsiCo, said, “Pepsi has always been the choice of the SWAG generation, and now, the brand is offering a taste like never before- a more fizz proposition to consumers in Nepal. Market study showed us that consumers want an extra kick of refreshment when they consume a chilled Pepsi, and the new formulation helps with just that. We have received a fantastic response, and fueled by this positive sentiment, we have unveiled the new Pepsi with More Fizz to ensure that our consumers enjoyitmore than ever.”

Speaking about the launch, Pepsi® brand ambassador Pradeep Khadka, said,“It’s an absolute pleasure to introduce the new Pepsi with More Fizz to audiences across Nepal. In its new avatar, Pepsiis bringing to consumers Pepsi with even more Fizz, asking them to take a sip and amp up their Swag too.I am excited to be part of this launch and would urge everyone to try out the new Pepsi& show their swag.”

Girish Sivaraman, CEO, International operations, VBL said, “Pepsi is one of the most iconic brands in the country and we celebrate yet another milestone in the product journey. With the launch of More Fizz Pepsi, it is an endeavour to a more fizzier and refreshing product to our consumers. I am confident that people of Nepal will enjoy the new product as we will continue to bring alive more Swag through multiple touchpoints at various intervals.”

The new Pepsi® with More Fizzis now available in single and multiple PET serve packs across all modern and traditional retail outlets across Nepal as well as on e-commerce platforms.