‘We are thankful to our Mi Fans in Nepal’

Xiaomi is one of the fastest growing smartphone companies, what do you say is the key to its success?

At Xiaomi, our mission is to let everyone enjoy a better life through innovative technology. We are focused on bringing the best in class technology at honest prices. We believe this philosophy has resonated very well with Mi Fans and consumers in Nepal and has resulted in rapid growth of our brand in the market.

We are thankful to our Mi Fans in Nepal. They have shown firm faith in our products since day one, and frequently provide us sincere feedback on how we can continue to build smarter and better products for our consumers in Nepal.

You have recently launched Mi 11X PRO and Mi 11 Lite. What are the features of the two phones?

With the Mi 11 Series, we are bringing to Nepal, the technology that is future proof and is designed to elevate the overall user experience. Offering flagship experience, every device in the lineup – Mi 11 X Pro, Mi 11, and Mi 11 Lite push the boundary of innovation by offering a perfect amalgamation of performance and design.

Talking about Mi 11 X Pro, the device comes with Qualcomm® Snapdragon™ 888, 120Hz FHD+ E4 AMOLED display, 108 MP AI triple camera, Dolby Atmos Support, and a gorgeous design. For us, the X in the product stands for Xtreme Performance, Xceptional Display and an Xquisite design. It is a practical flagship to deliver a compromise free experience like other products in the X series.

The Mi 11 Lite on the other hand redefines technology for style-conscious consumers. Weighing just 157 grams, Mi 11 Lite can be an ideal choice for consumers who are seeking a well-designed, thin, and light device. With the perks of a flagship level smartphone like 10-bit TrueColor AMOLED DotDisplay, Qualcomm® SnapdragonTM 732G, 64 MP main camera, etc., it is perfect for users seeking a high-end smartphone without the high price.

With the launch of Mi 11X PRO and Mi 11 Lite, one being a premium product and another being a mid-range phone respectively, is the company trying to provide options to customers’ needs?

With the launch of Mi 11 X Pro, Mi 11, and Mi 11 Lite, we have strengthened our product portfolio. It is now more diversified and better equipped to meet the diverse consumer needs and aspirations.

At Xiaomi, our mission is to celebrate technology by making quality technology accessible to everyone at an honest pricing. We believe that a great lineup of products can not only fortify our mission and vision, but also help us grow further in the market.

What are the main features that enable Mi 11 Lite to provide flagship level performance as its sibling?

The Mi 11 Lite redefines technology for style-conscious consumers. Weighing just 157 grams, Mi 11 Lite can be an ideal choice for consumers who are seeking a well-designed, thin, and light device. With the perks of a flagship level smartphone like 10-bit TrueColor AMOLED DotDisplay, Qualcomm® SnapdragonTM 732G, 64 MP main camera, etc., it is perfect for users seeking a high-end smartphone without the high price.

What are the design differences between the two phones?

The Mi 11X Pro flaunts a slim profile merged with a lightweight chassis enhancing the overall hand-feel. Offering a comfortable and lightweight feel, the device weighs just 196gm. Built with an extremely aesthetic design, Mi 11X Pro offers an immersive viewing experience in a compact package. Another subtle yet striking detail is Halo Ring – a cosmetic touch near the main camera sensor enhancing the overall design. With a premium finish and just 7.8mm thick glass body, the device provides a sturdy and comfortable grip for hours.

The Mi 11 Lite on the other hand is one of the lightest smartphones in Nepal currently. It challenges the popular opinion wherein performance is synonymous with bulk. Introducing a fresh change to the perspective, Mi 11 Lite comes with power packed features such as 6.55-inch 10-bit AMOLED DotDisplay with 90Hz refresh rate and Corning® Gorilla® Glass 5 on both front and back, 64 MP camera, Qualcomm® SnapdragonTM 732G, etc. in a slim and light form.  It is only 6.8mm thick and weighs at a mere 157gm. It truly institutes a perfect blend of power and efficiency.

How has Xiaomi’s journey been in Nepal so far? How do you feel about Xiaomi being the no. 1 smartphone company in Q1, 2021?

Xiaomi has had a great journey in Nepal since it stepped into the country in 2018. Even before entering the market, we had witnessed demand from Nepali users. This is one of the reasons why soon after our launch, we were quickly able to grow as a significant player in the smartphone market.

We climbed to the no.1 spot in the market in Q1 2020. In the same quarter, four out of top ten smartphones sold in Nepal were Xiaomi devices as per IDC. Continuing on this growth trajectory, we have again emerged as the no.1 smartphone brand in Q1 2021.

We are humbled by this achievement and thankful to our Mi Fans for their continuous love and support. Achievements like these motivate us to strive harder towards our mission of providing quality technology to everyone at honest pricing.