Kathmandu, April 22 . Coca-Cola in Nepal today announced the launch of a new 175 ml glass bottle offering great drinking experience to consumers at the most affordableprice of just Rs.25. Additionally, the new glass bottle is designed especially for Nepali consumers as it comes with a new Coca-Cola logo in Nepali scriptprinted on the bottle reflecting the brand’s strong commitment towards building deeper connections with its consumers locally.
The introduction of the new RGB (Returnable Glass Bottle) bottle is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment in giving Nepali consumers more beverage choices and packages for the occasions they want.
The RGB bottles are reusable making them environment friendly andthe glass packaging preserves the freshness of great taste of Coca-Cola. The new 175ml RGB bottle is available for Coca-Cola, Sprite and Fanta as well and available at grocery stores across Kathmandu, Lalitpur and Bhaktapur.
On the launch of the new bottle, AdarshAvasthi, Country Director of Coca-Cola in Nepal shared,“We are very happy to offer yet another pack option of Coca-Cola, Sprite and Fanta that provides a great experience at a very affordable price. The launch of the new bottle not only follows the brand’s objective to provide consumers their choice of size in their most preferred beverage but also its mission to provide sustainable packaging. We hope our consumers will enjoy their favorite beverage to the fullest.”
Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd. shared,“We are committed toserve the loved beverages of our consumers andbesides the affordable price point, thebottle is one of its kind specifically for our valuedNepali consumers,with the Coca-Colalogo printed in Nepali language. The new 175ml RGB bottle at only Rs 25 is now available at grocery stores across Kathmandu and we are excited for our consumers to try it.”
The launch of the new product is a part of Coca-Cola’s ongoing Uplift campaign which comes with the tagline “DiusaiJhapJhap, Coke le Up” which aims to inspire young consumers to grab a Coke during their afternoon breaks to feel energized and uplifted.